Can I migrate my Magento store to WooCommerce without losing my products and orders?

**Yes** - products (including variants) and orders are both entities that Magento can export and WooCommerce can import, either through WooCommerce's own official import tooling or through a migration tool built for this pair, such as LitExtension or Cart2Cart, which both list products and orders as migrated entities.

Will my Magento customer passwords work on WooCommerce after migrating?

**Don't count on it.** Even LitExtension's own Magento-to-WooCommerce page says password migration depends on your Magento version, password format, and WooCommerce configuration rather than guaranteeing it - plan to email customers a password reset instead.

Do Magento gift cards transfer to WooCommerce?

**Only Adobe Commerce** (the paid Magento edition) has gift cards at all - Magento Open Source doesn't, so there's nothing to migrate on that edition. Either way, WooCommerce has no built-in gift card feature; you'd need its official paid [Gift Cards](https://woocommerce.com/products/gift-cards/) extension on the new store.

How much does a Magento to WooCommerce migration tool cost?

It depends on how much data you're moving. LitExtension's Magento-to-WooCommerce migration **starts at $59**, with a pricing estimator based on your product, order, customer, and blog-post counts, and a free demo migration to preview the result before you pay. Cart2Cart offers a free demo covering a limited number of entities plus a paid full migration for unlimited entities.

Will I lose my Google rankings when I switch from Magento to WooCommerce?

**Not automatically**, but only if you plan for it - neither platform redirects old URLs to new ones by itself. You'll need to map your indexed Magento URLs to their WooCommerce equivalents with 301 redirects, either through a migration tool's redirect add-on or a WordPress redirect manager plugin, before you cut over.

Does WooCommerce support product variants imported from Magento?

**Yes** - WooCommerce's built-in product importer fully supports variable products and their variations, and migration tools built for this pair carry configurable-product/variant data across as part of the product migration.

Migrate from Magento to WooCommerce: Practical Guide

Overview

Moving from Magento to WooCommerce means leaving a dedicated, self-hosted commerce platform for a WordPress store with WooCommerce added on top. The two use different data models for almost everything below the surface, so a successful migration separates cleanly into a few workstreams: moving your catalog, customer, and order data with a purpose-built migration tool; rebuilding the pieces that don't cross platforms on their own (passwords, payment tokens, tax rules, gift cards); replacing Magento-side apps and integrations with WooCommerce equivalents; and mapping old URLs to new ones so search rankings survive the switch.

This guide covers moving from Magento to WooCommerce — see each platform's release history and version notes on its technology page.

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What transfers cleanly from Magento to WooCommerce

Product data - SKUs, descriptions, pricing, inventory, images, attributes, and variants - migrates through both platforms' own tooling: Magento exports products (including configurable-product/variant data) natively, and WooCommerce's built-in CSV importer fully supports variable products and variations. Migration tools built specifically for this pair (LitExtension, Cart2Cart) list products, including up-sells and cross-sells, as a migrated entity.
Customers - names, emails, and billing/shipping addresses - export from Magento's Customers Main File and Customer Addresses tools and land in WooCommerce via WooCommerce's own official Customer/Coupon/Order CSV Import Suite, or via a migration tool that lists customers as a migrated entity (LitExtension, Cart2Cart both do).
Orders - line items, pricing breakdown, and customer/address details - export from Magento's Orders grid as CSV or Excel XML and import into WooCommerce through the same official Customer/Coupon/Order Import Suite, or via a migration tool; both LitExtension and Cart2Cart list orders as a migrated entity.
Coupon codes migrate through a dedicated migration tool: LitExtension's Magento-to-WooCommerce pair page lists coupons among the entities it moves, and WooCommerce's own Customer/Coupon/Order CSV Import Suite supports coupon import on the WooCommerce side.
Product reviews exist natively on both platforms - Magento manages them from the admin, WooCommerce stores them as WordPress comments on the product - and both LitExtension and Cart2Cart list reviews as a migrated entity, since neither platform has a built-in review transfer path of its own.

What does not transfer

Customer passwords are not guaranteed to carry over. Even LitExtension, a tool purpose-built for this pair, says password migration "depends on the Magento version, password format, WooCommerce configuration" rather than promising it - plan for a forced password reset or re-activation email on first login instead of assuming logins just work.
Gift cards need separate handling on both sides: gift cards only exist on Adobe Commerce (the paid Magento edition), not on Magento Open Source, so a free-edition store has none to migrate in the first place; WooCommerce has no native gift card feature either and requires its own official paid extension.
Saved payment methods and payment tokens don't move between gateways - neither Magento's nor WooCommerce's documentation describes transferring stored card/token data, because tokens belong to the originating payment processor. Customers re-enter payment details after the switch.
Tax configuration has to be rebuilt, not imported. Magento models tax as Tax Rate + Product Tax Class + Customer Tax Class combined into a Tax Rule, while WooCommerce uses three flat tax classes (Standard, Reduced rate, Zero rate) with per-class rate tables - the two structures don't map automatically, so even migration tools that list "taxes" as a migrated entity don't document a field-level mapping between them.
URLs don't redirect themselves. Magento's clean URLs (via URL Rewrites) and WooCommerce's permalink structure are built and named differently, and neither platform documents an automatic Magento-to-WooCommerce redirect mapping - that has to come from a migration tool's optional redirect add-on or a WordPress redirect manager plugin.

Effort drivers

How many entities you're moving. Migration-tool pricing for this pair scales with product, order, customer, and blog-post counts (LitExtension's own pricing estimator works this way), so catalog and order-history size directly drives migration cost and time.
How many integrations need replacing. Magento ships PayPal, Braintree, and Authorize.net out of the box plus built-in UPS/USPS/DHL/FedEx shipping carriers; WooCommerce's equivalents (official Stripe and PayPal extensions, core Flat Rate/Free Shipping/Local Pickup methods) have to be configured from scratch, not imported.
Whether you're on Adobe Commerce or Magento Open Source. Gift cards only exist on Adobe Commerce, so stores on that edition have an extra migration decision (and an extra paid WooCommerce extension to buy) that Open Source stores don't.
Tax rule complexity. Because Magento's rule-based tax model and WooCommerce's class-based tax model don't map field-for-field, more tax rules and jurisdictions mean more manual rebuilding on the WooCommerce side.
Redirect planning scope. The more indexed Magento URLs you have, the more work goes into building the 301 redirect map before cutover - either through a migration tool's redirect add-on or a WordPress redirect manager.

Recommended approach

Start with an entity inventory: list your products, customers, orders, coupons, and reviews, and price a migration tool built for this specific pair (LitExtension and Cart2Cart both explicitly support Magento to WooCommerce) using their per-entity pricing estimators. Run a free demo migration first to check how your data actually maps before paying for the full run.

In parallel, handle the things the migration tool won't carry automatically: plan a password-reset email flow for customers instead of assuming logins transfer, decide how to handle gift cards if you're on Adobe Commerce (WooCommerce needs its own paid gift card extension either way), and rebuild your tax rules natively in WooCommerce's tax classes rather than trying to import Magento's tax rules directly.

Reconfigure payments and shipping as their own workstream - set up WooCommerce's official Stripe and PayPal extensions and its core shipping methods rather than expecting Magento's Braintree/carrier setup to transfer. Before cutover, build your 301 redirect map (via the migration tool's redirect add-on or a WordPress redirect manager) covering your indexed Magento URLs, and run the full migration during a low-traffic window so you can verify products, orders, and customer records before pointing the domain at WooCommerce.

FAQ

Can I migrate my Magento store to WooCommerce without losing my products and orders?: Yes - products (including variants) and orders are both entities that Magento can export and WooCommerce can import, either through WooCommerce's own official import tooling or through a migration tool built for this pair, such as LitExtension or Cart2Cart, which both list products and orders as migrated entities.
Will my Magento customer passwords work on WooCommerce after migrating?: Don't count on it. Even LitExtension's own Magento-to-WooCommerce page says password migration depends on your Magento version, password format, and WooCommerce configuration rather than guaranteeing it - plan to email customers a password reset instead.
Do Magento gift cards transfer to WooCommerce?: Only Adobe Commerce (the paid Magento edition) has gift cards at all - Magento Open Source doesn't, so there's nothing to migrate on that edition. Either way, WooCommerce has no built-in gift card feature; you'd need its official paid Gift Cards extension on the new store.
How much does a Magento to WooCommerce migration tool cost?: It depends on how much data you're moving. LitExtension's Magento-to-WooCommerce migration starts at $59, with a pricing estimator based on your product, order, customer, and blog-post counts, and a free demo migration to preview the result before you pay. Cart2Cart offers a free demo covering a limited number of entities plus a paid full migration for unlimited entities.
Will I lose my Google rankings when I switch from Magento to WooCommerce?: Not automatically, but only if you plan for it - neither platform redirects old URLs to new ones by itself. You'll need to map your indexed Magento URLs to their WooCommerce equivalents with 301 redirects, either through a migration tool's redirect add-on or a WordPress redirect manager plugin, before you cut over.
Does WooCommerce support product variants imported from Magento?: Yes - WooCommerce's built-in product importer fully supports variable products and their variations, and migration tools built for this pair carry configurable-product/variant data across as part of the product migration.

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