Overview
Moving from PrestaShop to WooCommerce means leaving a dedicated, self-hosted commerce platform for a WordPress store with WooCommerce added on top. Both are self-hosted, so more of the underlying data is exportable than with a closed SaaS platform, but the two still model products, taxes, and discounts differently below the surface. A successful migration separates into a few workstreams: moving catalog, customer, and order data with a purpose-built migration tool; rebuilding what doesn't cross platforms cleanly (passwords, tax rules, gift cards, CMS content); replacing PrestaShop-side payment and shipping setups with WooCommerce equivalents; and mapping old URLs to new ones so search rankings survive the switch.
This guide covers moving from PrestaShop to WooCommerce — see each platform's release history and version notes on its technology page.
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- Products - PrestaShop's product list includes a native "Export" action producing a CSV of the full catalog, and combinations (PrestaShop's term for variants) are part of the same product data model; WooCommerce's built-in CSV importer fully supports variable products and variations, and LitExtension's pair page lists products (combinations, prices, images, categories, stock) as a migrated entity.
- Customers - PrestaShop's back office includes an Export Customers action producing .xls/.csv, filterable by status, newsletter opt-in, or registration date; WooCommerce's own official Customer/Coupon/Order CSV Import Suite extension imports customer data, and LitExtension's pair page lists customers (email, names, addresses) as a migrated entity.
- Orders - PrestaShop's Orders > Export Orders action supports CSV, Excel, or XML output with a configurable Export Fields tab; WooCommerce's Customer/Coupon/Order CSV Import Suite imports order data, and LitExtension's pair page lists orders (details, items, totals, addresses) as a migrated entity.
- Coupons - PrestaShop's native Cart Rules feature supports percentage, fixed-amount, and free-shipping discounts, and LitExtension's pair page lists coupons (codes, validity, limits, amounts) as a migrated entity; WooCommerce's own coupon post type supports percentage, fixed-cart, and fixed-product discount types, importable through the same Customer/Coupon/Order CSV Import Suite.
- CMS pages and SEO URLs/images - LitExtension's pair page separately lists CMS pages (titles, content, SEO data) and categories/images/SEO URLs among migrated entities.
What does not transfer
- Customer passwords aren't guaranteed to carry over. LitExtension's own pair page describes password migration as conditional - "available for supported PrestaShop configurations," with compatibility depending on "the password encryption and any authentication customizations used by the source store" - and recommends preparing a password-reset fallback regardless of that conditional support.
- Gift cards need separate handling: neither PrestaShop nor WooCommerce has a native gift-card feature. PrestaShop relies on third-party marketplace modules (Knowband, Webkul, FME Modules) for gift-card/voucher functionality, WooCommerce requires its own official paid Gift Cards extension, and LitExtension's pair page doesn't list gift cards as a migrated entity.
- Tax configuration should be treated as needing manual rebuild rather than a guaranteed automatic transfer. PrestaShop's Tax Rules Groups model (scoped to country/state/zone) and WooCommerce's tax-class model (Standard/Reduced/Zero rate tables) are structurally different, and LitExtension's main litextension.com pair page doesn't list "Taxes" as a distinct migrated entity, even though a separate WordPress.org-hosted listing for the same tool does - given that discrepancy, tax setup shouldn't be assumed to transfer without verification.
- Whether reviews transfer is similarly uncertain rather than a clean yes. PrestaShop's native Product Comments module and WooCommerce's native comment-based reviews are functionally equivalent, but LitExtension's main litextension.com pair page for this migration doesn't list reviews as a migrated entity, while its separate WordPress.org plugin listing does - the two channels disagree, so review transfer for this pair shouldn't be assumed without checking directly with the tool.
- URLs don't redirect themselves. PrestaShop's core SEO settings handle friendly URL structure and canonical redirects within PrestaShop, but PrestaShop core doesn't include a bulk old-to-new URL redirect-mapping tool - that requires a third-party module or a migration tool's redirect add-on.
Effort drivers
- How many entities you're moving. Migration-tool pricing for this pair scales with product, order, customer, and blog-post counts (LitExtension's own pricing estimator works this way), so catalog and order-history size directly drive migration cost and time.
- Whether your PrestaShop configuration is one of the ones LitExtension's password migration supports - that determines whether you need a password-reset communication plan on day one or can defer it.
- Tax rule complexity. Because PrestaShop's Tax Rules Groups model and WooCommerce's tax-class model don't map field-for-field, and the migrated-entity listing for taxes is inconsistent between LitExtension's own channels, more tax rules and jurisdictions mean more manual verification work.
- How many integrations need replacing. PrestaShop's native carrier system (zone- and weight/price-based rules) and PrestaShop Checkout (built with PayPal) plus modules like Stripe have to be replaced with WooCommerce's core shipping methods (Flat Rate, Free Shipping, Local Pickup) and its official Stripe and PayPal extensions.
- Redirect planning scope. Since PrestaShop core has no bulk redirect-mapping tool of its own, the more indexed PrestaShop URLs you have, the more work goes into building the 301 redirect map before cutover, via a migration tool's redirect add-on or a WordPress redirect manager.
Recommended approach
Start with an entity inventory: list your products, customers, orders, coupons, CMS pages, and reviews, and price a migration tool built for this specific pair - LitExtension's PrestaShop-to-WooCommerce tool starts at $59, offered as either a self-service Automated Migration or an expert-managed All-in-One service, scaled by product/order/customer/blog-post counts. Because LitExtension's password migration is conditional on "supported PrestaShop configurations," plan a password-reset email flow as a fallback rather than a first resort.
Don't assume reviews or taxes transfer automatically - LitExtension's own channels disagree on whether these are included for this pair, so verify directly with the tool before treating them as migrated, and rebuild tax rules manually in WooCommerce's tax classes if in doubt. Handle gift cards as a separate decision on both sides, since neither platform has a native gift-card feature.
Reconfigure payments and shipping as their own workstream - set up WooCommerce's official Stripe and PayPal extensions and its core shipping methods rather than expecting PrestaShop Checkout or its carrier rules to transfer. Before cutover, build your 301 redirect map (via the migration tool's redirect add-on or a WordPress redirect manager, since PrestaShop core has no bulk redirect tool of its own) covering your indexed PrestaShop URLs, and run the full migration during a low-traffic window so you can verify products, orders, and customer records before pointing the domain at WooCommerce.
FAQ
- Can I migrate my PrestaShop store to WooCommerce without losing my products and orders?
- Yes - both PrestaShop and WooCommerce support native export/import of products and orders, and LitExtension's PrestaShop-to-WooCommerce migration tool lists both as migrated entities, including combinations (PrestaShop's term for product variants).
- Will my PrestaShop customer passwords work on WooCommerce after migrating?
- It depends. LitExtension's own pair page describes password migration as conditional - available "for supported PrestaShop configurations," depending on the password encryption and any authentication customizations used - and recommends preparing a password-reset fallback regardless.
- Do my PrestaShop product reviews transfer to WooCommerce?
- It's unclear for this pair. LitExtension's main pair page doesn't list reviews as a migrated entity, but a separate WordPress.org listing for the same tool does. The two sources disagree, so check directly with the tool before assuming reviews will carry over.
- Do my PrestaShop tax rules transfer to WooCommerce?
- Treat this as needing manual verification. PrestaShop's Tax Rules Groups model and WooCommerce's tax-class model are structurally different, and LitExtension's main pair page doesn't list taxes as a migrated entity even though a separate listing for the same tool does - don't assume tax setup transfers without checking.
- Will I lose my Google rankings when I switch from PrestaShop to WooCommerce?
- Not if you plan for it - PrestaShop core doesn't include a bulk redirect-mapping tool, so you'll need a migration tool's redirect add-on (LitExtension offers one for this pair) or a WordPress redirect manager plugin to map your indexed PrestaShop URLs to their WooCommerce equivalents before cutover.
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