Can I migrate customers and orders from Shopify to Wix?

**Not directly** - Wix's own migration guide for this pair states plainly that Wix does not support direct CSV import of customer or order data. Wix recommends Cart2Cart as the migration path for both, capped at 1,000 products and 1,000 orders per migration.

Does Wix require a specific plan to migrate my Shopify orders?

**Yes** - Wix's own support documentation states that migrating orders specifically requires the destination Wix Stores site to be on a Premium or Studio plan that accepts payments. Confirm your plan before starting the migration.

Will my Shopify customer passwords work on Wix after migrating?

**No** - Shopify's own documentation states directly that passwords are encrypted outside of Shopify and can't be migrated via CSV, and Wix's contact import format has no password field. Plan a password-reset email for customers instead.

Do product reviews transfer from Shopify to Wix?

**No sourced tool covers this.** Shopify has no native review feature (third-party apps fill that role), Wix's native Reviews app only shows reviews from its own buyers, and neither LitExtension's nor Cart2Cart's pair pages for this direction list reviews as a migrated entity.

Is there a limit on how many products or orders I can migrate from Shopify to Wix?

**Yes, if you're using Cart2Cart** - the tool Wix's own support page recommends for this pair. Wix's documentation notes Cart2Cart's import is limited to 1,000 products and 1,000 orders per migration.

Migrate from Shopify to Wix: Practical Guide

Overview

Moving from Shopify to Wix means leaving a dedicated commerce platform for a closed, all-in-one SaaS site builder, and this is one of the more limited migrations on offer - Wix's own migration guide for this exact pair states plainly that "Wix does not support direct import of customer or order data via CSV." Products move reasonably well through CSV; customers and orders only move at all through a third-party migration tool, and even that tool caps what it can carry. A realistic plan treats this as a product-and-category CSV move plus a manual or tool-assisted rebuild of customers, orders, and everything Wix doesn't import.

This guide covers moving from Shopify to Wix — see each platform's release history and version notes on its technology page.

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What transfers cleanly from Shopify to Wix

Products - Shopify exports products to CSV (Products > Export) for a spreadsheet program, and this is documented as a two-way feature that also supports import; Wix Stores' product importer accepts CSV files up to 15MB and up to 10,000 rows via a fixed PRODUCT/VARIANT/MEDIA template, and LitExtension's pair page for this direction lists products (name, SKU, description, pricing, weight/dimensions, attributes, variants, images) and categories as migrated entities.
Product categories - LitExtension's Shopify-to-Wix pair page separately lists product categories (name, description, image, metadata) as a migrated entity alongside products.
Customers, but only through a migration tool. Wix's own support documentation names Cart2Cart (installed via the Wix App Market) as the migration path for customer data on this pair, and LitExtension's pair page also lists customers (first/last name, email, billing address, status, created date) as a migrated entity - direct CSV customer import into Wix for this pair is not supported.
Orders and coupons, but only through Cart2Cart specifically. Wix's own support page recommends Cart2Cart for this pair and states it moves products, orders, and coupons, capped at 1,000 products and 1,000 orders per migration; LitExtension's own pair page, by contrast, states explicitly that orders, reviews, coupons, and gift cards are not among the entities it migrates for this direction.

What does not transfer

Direct CSV import of customers or orders isn't supported at all - Wix's own Shopify-to-Wix migration guide states this plainly, meaning any customer or order migration for this pair has to go through a third-party tool rather than Wix's native import screens.
LitExtension's own migration tool doesn't move orders, reviews, coupons, or gift cards for this pair - its pair page states this explicitly, even though it does move products, categories, and customers. Cart2Cart is the only sourced tool that reaches orders and coupons, and it's capped at 1,000 products and 1,000 orders per run.
Customer passwords are not guaranteed to carry over. Shopify's own customer-export documentation states directly: "Because passwords are encrypted outside of Shopify, you can't migrate customer passwords from another online store using a CSV," and Wix's Contacts import format has no password field - plan a password-reset email instead.
Discounts export from Shopify as CSV but only in one direction - Shopify's own CSV documentation lists discounts as export only, with no CSV import path back in, and Wix's coupon system is dashboard-managed with no documented CSV import mechanism either, so discount rules need to be manually recreated on Wix.
Reviews don't have a documented transfer path. Shopify has no native review feature of its own (third-party apps like Judge.me or Loox fill that role), Wix's native Wix Reviews app only surfaces reviews from its own buyers, and neither LitExtension's nor Cart2Cart's pair pages list reviews among migrated entities for this direction.
Order migration on the Wix side has a plan-level requirement: Wix's own support page notes that migrating orders specifically requires the destination Wix Stores site to be on a Premium or Studio plan that accepts payments.

Effort drivers

Which tool you need for which entity. Products and categories move via CSV or either tool, but customers, orders, and coupons only move through Cart2Cart (per Wix's own recommendation), and LitExtension explicitly excludes orders/reviews/coupons/gift cards for this pair - picking the right tool for the entities you actually need is itself a planning step.
Order and product volume against Cart2Cart's cap. Wix's own support documentation notes Cart2Cart's import for this pair is "limited to 1,000 products and 1,000 orders," so stores above that threshold need a different plan for the excess.
Wix plan tier. Migrating orders requires the destination Wix Stores site to already be on a Premium or Studio plan that accepts payments, per Wix's own guide - that's a prerequisite to sort out before migration, not after.
How much of your review and discount content needs manual recreation, since neither reviews nor (importable) discounts have a sourced transfer path into Wix for this pair.
How many integrations need replacing. Shopify's native tax engine, carrier-calculated shipping rates, and Shopify Payments/PayPal setup all need to be reconfigured using Wix's own tax groups (or Avalara on Premium/Studio), USPS/FedEx/UPS/DHL integrations, and Wix Payments or a regional third-party provider.

Recommended approach

Start by confirming your Wix Stores plan is Premium or Studio and payment-enabled, since Wix's own documentation requires this before order migration can happen at all. Export products from Shopify to CSV and import through Wix's product importer (mind the 15MB/10,000-row limit and Wix's option/variant caps), or run the whole product-and-category move through LitExtension or Cart2Cart.

For customers, orders, and coupons, use Cart2Cart specifically - it's the tool Wix's own support page recommends for this pair, installed via the Wix App Market, capped at 1,000 products and 1,000 orders, with a free demo before the paid full migration. If your store exceeds that cap, plan a phased migration or accept that older order history stays behind.

In parallel, plan a password-reset email for customers rather than assuming logins transfer (Shopify's own docs confirm passwords can't be exported via CSV), manually recreate your active Shopify discounts on Wix's dashboard since neither platform supports a CSV path for them, and rebuild your review content on Wix's native Reviews app since no tool carries reviews for this pair. Reconfigure payments, shipping, and tax as their own workstream on Wix's side.

Before cutover, build a 301 redirect map from your Shopify URLs (which follow the fixed /products/product-handle pattern) to their new Wix equivalents, using either Cart2Cart's redirect add-on or a manually built mapping via Wix's Redirect Manager once the domain points at Wix.

FAQ

Can I migrate customers and orders from Shopify to Wix?: Not directly - Wix's own migration guide for this pair states plainly that Wix does not support direct CSV import of customer or order data. Wix recommends Cart2Cart as the migration path for both, capped at 1,000 products and 1,000 orders per migration.
Does Wix require a specific plan to migrate my Shopify orders?: Yes - Wix's own support documentation states that migrating orders specifically requires the destination Wix Stores site to be on a Premium or Studio plan that accepts payments. Confirm your plan before starting the migration.
Will my Shopify customer passwords work on Wix after migrating?: No - Shopify's own documentation states directly that passwords are encrypted outside of Shopify and can't be migrated via CSV, and Wix's contact import format has no password field. Plan a password-reset email for customers instead.
Do product reviews transfer from Shopify to Wix?: No sourced tool covers this. Shopify has no native review feature (third-party apps fill that role), Wix's native Reviews app only shows reviews from its own buyers, and neither LitExtension's nor Cart2Cart's pair pages for this direction list reviews as a migrated entity.
Is there a limit on how many products or orders I can migrate from Shopify to Wix?: Yes, if you're using Cart2Cart - the tool Wix's own support page recommends for this pair. Wix's documentation notes Cart2Cart's import is limited to 1,000 products and 1,000 orders per migration.

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